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Public Investment Fund · 2025
Saudi brand takeover — PIF, NHC, DZRT, Milaf Cola
Creative directionEditor
THE BRIEF
Ad creative direction and edit across a multi-brand Saudi takeover spanning PIF, NHC, DZRT and Milaf Cola.
Shot, lit, cut and finished under one roof — one team, one timeline, one invoice. From first call to final grade in Resolve, Primliv ran the creative direction, editor end to end.
SCOPE
- Creative direction
- Editor
YEAR
2025
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