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Notes from
the studio.
Playbooks, shoot diaries and breakdowns from the crew — written by the people who do the work.
4 POSTS
- 2026-05-04·SocialSocial
Socials-first that actually converts — how we cut for the feed
Cutting for the feed isn't shrinking a TV ad to 9:16. Here's the socials-first method we use, from the shot list up.
By Marwan Elgamal · 6 min↗ - 2026-04-12·LiveLive
Our live-streaming redundancy stack — what fails, and what we fail to
A live stream has no second take. Here's the layered redundancy we run so a dropped connection never becomes a dropped show.
By Marwan Elgamal · 8 min↗ - 2026-03-21·StudioStudio
Why one team, one timeline, one invoice beats a four-vendor handoff
The hidden cost of production isn't the day rate — it's the handoffs. Here's why we keep strategy, shoot, edit and finish under one roof.
By Umer Baig · 5 min↗ - 2026-02-28·Ad creativeAd creative
Ad creative that earns attention in the first two seconds
Attention is rented, not owned. A practical look at how we build the opening beat of an ad so the next 28 seconds get a chance.
By Marwan Elgamal · 7 min↗